Decathlon teams up with Pure Gym to offer more accessible fitness
Sporting goods retailer Decathlon has teamed up with Pure Gym as part of the brands’ shared ambition to provide customers with accessible and high quality fitness solutions.
Millions of Pure Gym members will now be offered an exclusive 10% off a select range of Decathlon products including gym wear, workout mats, training equipment, nutrition and supplements.
Chrysanthe Rukebesha, head of B2B at Decathlon UK, said: “We are very pleased with this milestone partnership because Pure Gym and Decathlon share the same values.
“We both believe in the benefits of a healthy lifestyle, and together we want to promote inclusive access to sport. By unifying our efforts, I strongly believe that we will help more people get active in the UK.”
Stephen Rowe, group marketing director at Pure Gym, added: “This partnership is really exciting for all of us at Pure Gym and Decathlon as we work together to give everyone access to top quality, great value fitness.
Never Miss a Retail Update!“We’ve already found a way to bring benefit to our members and look forward to supporting both communities further in the future.”
Established in 1975, Decathlon employs more than 100,000 people and has 1,700 stores worldwide.
