Debenhams launches virtual beauty room
Debenhams has opened a virtual beauty room to enable customers to get expert advice while its department stores are closed in England.
The retailer is using the service to offer customers the chance to book one-to-one virtual consultations on its website with skincare brand Shiseido and make-up brands Givenchy and Bare Minerals. It will also be running weekly masterclasses with brands and beauty experts on it social media platforms.
Steven Cook, Debenhams’ co-chief executive and managing director, said:“During these challenging times, health, beauty and wellbeing is more important than ever before. We wanted to ensure that our customers could still have access to our beauty experts to support them with all their beauty needs without having to leave home. That’s why we have introduced the virtual beauty room and we are delighted to be able to deliver free of charge consultations and masterclasses from some of the very best beauty houses across the globe.”
Debenhams said its TRY.LOVE.KEEP! service, where customers can test products before committing to a full size purchase, has proved popular since its launch in September. The retailer has also been growing its Debenhams Beauty Club membership with 185,000 additional signs-ups so far this year.
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