Charlotte Tilbury launches her first app
Charlotte Tilbury, founder of Charlotte Tilbury Beauty, has launched her first-ever app, aiming to revolutionize the beauty industry by making beauty more accessible and simplified for everyone.
The Charlotte Tilbury app is an interactive platform that combines Charlotte’s artistry expertise with artificial intelligence to educate, inspire, and reward customers. It offers personalised beauty recommendations, exclusive app-only products, beauty tutorials, red carpet looks, confidence-building affirmations, and convenient on-the-go shopping.
Charlotte Tilbury MBE, Founder, President, Chairman and Chief Creative Officer, said: “My app is like having me in your pocket – 24/7 – so that everyone, everywhere, can download beauty confidence! It’s a beauty tech world-first, the only place you can access a truly immersive and empowering beauty experience all in one app!
The app is designed to deliver an immersive and empowering beauty experience, providing users with instant access to Charlotte’s expertise and tips. It utilizes advanced AI-powered tools to determine the best skincare, complexion, and color products tailored to each individual’s skin tone and needs.
Users can also access exclusive app-only content, learn makeup application techniques from Charlotte’s tutorials, and recreate red carpet looks with behind-the-scenes footage.
Corinne Suchy, Chief Growth and Technology Officer at Charlotte Tilbury Beauty, emphasized the app’s goal of making professional makeup artistry and expert skincare advice accessible to customers worldwide. The app aims to cater to both beauty beginners seeking to enhance their confidence and those already engaged with Charlotte’s brand, offering a personalized and easy-to-use beauty experience.
Commenting on the launch, Wizz Selvey, Retail Expert and Founder & CEO of Wizz&Co said to The Retail Bulletin:
“Charlotte Tilbury’s app launch is a clear sign that more and more DTC brands are adopting AI and digital in their quest for sales. This app fits the brand identity of CT so well, as it’s using her expertise at the heart of its function and ‘democratises beauty’, that I have no doubt this will be a popular download, and business driver across her skincare and makeup lines. This is the same core focus that was pushed upon her launch at Selfridges, when I was working in Beauty buying there, and it’s great to see that continued ‘why’ within her strategy.”
“In this moment, post-pandemic, where digital fatigue is a growing movement, it’s about capturing your customer’s attention quickly and efficiently. What better place to do that than a native app?”
The launch of the app reflects Charlotte Tilbury Beauty’s commitment to incorporating technology and innovation into the beauty industry. By combining technology and beauty, the app aims to create deeper relationships with customers and expand beyond the existing community, reaching people of all ages, genders, and backgrounds.
Charlotte’s app is available in 34 countries.