Boots to launch new beauty showcase at Battersea Power Station
Boots is to open a “beauty playground” store at London’s Battersea Power Station as it continues to invest in beauty halls and beauty advisors across the UK.
Due to launch later this year, the 11,200 square foot space will showcase the retailer’s extensive beauty offering.
Some 250 cosmetics, skincare and haircare brands will be available in-store, including several new UK-exclusive brands and ranges from diverse and female-owned brands.
While Boots’ skin-specialist pharmacists and qualified dermatologists will be on hand to offer advice, the retailer is also recruiting a new team of beauty specialists for the store.
The news follows Boots’ refresh of over 170 beauty halls across the UK and Ireland including recent transformations in St Albans, White City, Kilbride, Grantham and Stratford-upon-Avon. These new spaces have been the first to stock trending new brands, including Grown Alchemist, Sol De Janeiro and Function of beauty, as well as cult beauty brands Kylie Cosmetics, NARS, MAC Cosmetics and Drunk Elephant.
Boots now offers more than 500 beauty, skincare and haircare brands and has launched almost 4,000 new lines from top beauty names this year. In the three months to 31 May 2023, its beauty sales increased by 18% year-on-year
Paul Niezawitowski, beauty director at Boots, said: “Our new Beauty showcase solidifies Boots’ position as the UK’s number one beauty destination and marks the latest innovation under our ongoing beauty reinvention programme.
“Boots continues to prioritise investment in providing a market-leading beauty shopping experience and this new beauty-only concept not only allows customers to be the very first to try new brands and products but also provides a platform to launch new services that we know our customers will love.”
