Boots opens new format store in Covent Garden
Health and beauty retailer Boots is opening a new format store in London’s Covent Garden today.
The shop includes a new beauty hall that stocks over 300 brands including Fenty Beauty and Urban Decay. Shoppers can also access expert advice and take advantage of two beauty studios.
In addition, the store is home to the retailer’s biggest ever wellness range, with 32 new brands including Beauty Kitchen and Equi. It also features a rehydration point for refilling water bottles and an Innocent bar for people to pick up snacks.
The pharmacy area of the shop includes express pickup lanes, spaces for consultations and a waiting area with a view over Covent Garden Market.
Spanning 28,524 square feet, the store has created 130 new jobs.
During launch week, the store will be offering yoga classes, hair colour consultations and makeovers. There will also be appearances from make-up artists and influencers such as Jordan Lipscombe, Anastasia Kingsnorth and Made in Chelsea’s Lucy Watson.
Sebastian James, managing director of Boots UK and ROI, said: “Our new Covent Garden store starts a journey of reinventing Boots for the future. The store is full of exciting beauty brands, ideas for living well and services to help you get better, all with the great care that Boots colleagues give. We will learn what people love and want from this shop and this will help us shape a blueprint for our whole 2,500 store estate.”
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