Boots opens 170th premium beauty hall
Boots has opened its latest premium beauty hall in London’s White City.
The news means the health and beauty retailer now has 170 new and refreshed beauty halls across the UK.
A new hotspot for beauty lovers, the store at the Westfield shopping centre features trending zones, discovery areas and consultation spaces with beauty treatments and services offered from top brands
In addition, the store is one of the first of Boots beauty halls to stock trending new brands Grown Alchemist, Sol De Janeiro and Function of Beauty, alongside cult beauty brands Kylie Cosmetics, NARS, MAC Cosmetics and Drunk Elephant.
Paul Niezawitowski, beauty director at Boots, said: “As the UK’s leading beauty retailer, our ambition is to make incredible beauty products more accessible for everyone. We are continuing to transform beauty on the high street, introducing reinvented beauty halls in Boots stores from Sunderland to Southend-on-Sea. We’re proud to bring the flagship beauty experience to more customers in towns and cities across the country.”
In addition to transforming its beauty halls, Boots has invested in its digital proposition with its website undergoing a number of upgrades to improve the customer experience, including easier check out, enhanced security and new payment methods. In its first quarter, online purchases accounted for 18% of Boots’ total retail sales.
Boots has launched over 1,000 new beauty lines this year across its skincare, haircare and cosmetics categories from more than 100 different brands. A further 600 new lines are expected to land in stores and online throughout March and April, including exclusive launches from MAC Cosmetics, Kylie Cosmetics, Fenty Skin, Estee Lauder, NARS and No7.
