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Boots brings back 17 brand

Boots has announced the surprise return of its affordable 17 cosmetics brand following a revamp. The new range consists of over 150  products which the retailer… View Article

HEALTH & BEAUTY

Boots brings back 17 brand

Boots has announced the surprise return of its affordable 17 cosmetics brand following a revamp.

The new range consists of over 150  products which the retailer said will help customers build an entire makeup look for as little as £10.

With lipsticks priced from £2 and eyeshadow palettes from £5, the entire range is vegan with products also including items such as foundations, neutral lip shades, setting powder, eye sticks and liquid liners.

The brand, which is designed to appeal to a younger audience than the Boots No7 range, was discontinued in 2018 after being on sale for 50 years.

Jenna Whittingham-Ward, head of beauty – Boots brands & exclusives, said: “We believe beauty is for everyone, and affordable cosmetics doesn’t have to mean a compromise on quality. That’s why we’re so excited to bring a fresh, new-look 17 to our beauty-loving customers at Boots. We know our customers love to experiment with makeup, and they want to try out the latest looks trending on TikTok without breaking the bank. We’re proud to have created a range of cosmetics in 17 without limits or barriers that’s accessible to all beauty fans across the UK – we just can’t wait for them to try it!”

17 is launching on Boots.com on 17 February and in 495 Boots stores across the UK from 21 February.

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