Bath & Body Works to make East Midlands debut
Bath & Body Works is to make its East Midlands debut with the opening of a new store at Nottingham’s Victoria Centre.
The body care and home fragrance brand has taken a 1,700 square foot unit on the centre’s lower mall.
Subscribe to TRBA spokesperson for Bath & Body Works said: “Victoria Centre is the perfect location for our East Midlands debut, with the destination’s strong reputation and high footfall making it an obvious choice as the next step in our UK expansion.
“We are excited to introduce our iconic fragrances and luxurious products to a new audience, and becoming a key part of Nottingham’s retail landscape.”
Owned and operated by SGS UK Retail, Victoria Centre has recently welcomed Victoria’s Secret which occupies a 6,000 square foot store. Other brands at the centre include the likes of Rituals, Levi’s and Urban Outfitters.
Rebecca Milnes-James of asset manager Pradera said “Securing Bath & Body Works is a significant milestone for Victoria Centre, and a strong endorsement of the destination’s performance and positioning within Nottingham.
“We remain focused on curating a best-in-class retail mix that drives unrivalled footfall and customer engagement, and Bath & Body Works is a natural fit, bringing a highly experiential offer that will resonate strongly with our visitors.”
