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Waitrose to relaunch loyalty programme after doubling investment

Waitrose is set to relaunch its myWaitrose loyalty programme after doubling investment in the scheme, calling it “our biggest initiative to add value” for customers in… View Article

GROCERY NEWS UK

Waitrose to relaunch loyalty programme after doubling investment

Waitrose is set to relaunch its myWaitrose loyalty programme after doubling investment in the scheme, calling it “our biggest initiative to add value” for customers in a decade.

The retailer said it will launch the new myWaitrose scheme from February 23, which will give customers “even more personalised offers and discounts” and provide members with “more flexibility, tailored offers and money off their weekly shop”.

For the launch, all members will get 20% off service counter products “from shopping basket staples through to specialist products from small suppliers” each week.

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