Morrisons More Card launches nationwide with the return of Morrisons Fivers
Morrisons is giving customers “More Reasons To Shop At Morrisons” with the nationwide rollout of its new Morrisons More Card loyalty programme, which includes the return of the popular Morrisons Fivers.
As well as the new loyalty scheme, a major new advertising and brand campaign launches today which revives the “More Reasons To Shop At Morrisons” strapline, which was introduced in Sir Ken Morrison’s time and still resonates strongly despite last being used in 2006.
Rachel Eyre, Chief Customer and Marketing Officer at Morrisons, said: “Customers have been telling us how much they have missed the Morrisons Fivers and so we’ve brought them back as part of a radical overhaul of the Morrisons loyalty scheme. The new More Card – which replaces the My Morrisons scheme – will enable customers to earn points on selected purchases, including fuel, and redeem those points for fivers off their shopping. The card will also give customers access to exclusive More Card prices with market-leading discounts on customers’ favourites.
“Alongside the launch of the new loyalty programme, we are also excited to announce our new brand campaign, “More Reasons To Shop at Morrisons”. Customers tell us there are so many distinctive and motivating reasons to choose Morrisons, such as helpful tips from our expert butchers and fishmongers, our commitment to British meat and produce or fan-favourite freshly baked doughnuts, and so despite not being used for a long time, “More Reasons” still really resonates. We’ve brought it back in a major new campaign which celebrates customers’ real reasons for choosing Morrisons, in a funny and relatable way. And yes – even the iconic jingle is back!”
In addition to the loyalty programme, Morrisons will continue to offer customers “More Reasons To Shop at Morrisons” with deals on a wide range of products including big brands and Morrisons unique Market Street counters – where skilled colleagues, including butchers and bakers, prepare fresh food for customers.
The new More Card, which can be used as a physical card or app, has been trialled in a number of stores over the last few weeks and feedback from customers has been extremely positive. Customers will be able to earn points on selected products and counters in store and online as well as earning five points for every litre of fuel purchased in a Morrisons petrol filling station*.
Once a customer has saved 5,000 points, they will receive a Morrisons Fiver which can be redeemed on a future shop, in store or online.
* Excluding franchise petrol stations.