Iceland has announced a new discount for the over 60s to help with soaring costs
Iceland and its sister store The Food Warehouse are offering shoppers aged 60 and above money off their groceries every Tuesday to help those struggling with soaring costs
Iceland is set to launch a new discount where shoppers can bag 10% off whatever they spend – but they must be over 60 to qualify and it’s only in place on Tuesdays.
Every Tuesday from May 24, anyone aged 60 or over will be able to claim the offer in-store at branches of Iceland and The Food Warehouse by showing a proof of age.
There is no minimum spend and the discount applies across all products and ranges.
The retailer said it decided to launch the offer after Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living.
It will be the first supermarket to launch a discount for the over 60s.
Richard Walker, Managing Director at Iceland, said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
“The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount. We hope it will help all those in this age category to cut costs where they can.”
