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Asda trials one-hour personal shopper service

Asda has launched a new delivery trial where customers can communicate directly with a ‘personal shopper’ in store and get their big shop delivered to them… View Article

GROCERY

Asda trials one-hour personal shopper service

Asda has launched a new delivery trial where customers can communicate directly with a ‘personal shopper’ in store and get their big shop delivered to them in as little as an hour.

From today, customers in Leeds and Bristol can access Asda’s full online range of products as part of a partnership with on-demand delivery platform, buymie.

buymie’s network of personal shoppers will exclusively pick, pack and deliver each order, giving customers the ability to submit any preferences and discuss their requests – including the type of substitutes they would accept, if their original choice is unavailable.

The trial will be available in selected postcodes within a three-mile radius of 10 Asda stores

The customised app was designed in partnership with the Asda team and will enable customers to connect with buymie’s network of personal shoppers.

Buymie will also create 60 new jobs across both cities as a result of the partnership, with the potential to create more if there is demand for the service.

“The trial in Leeds and Bristol will give access to our full online range and a ‘personal shopper’ experience for bigger basket shops through buymie’s interactive platform,” Asda senior vice president of ecommerce Simon Gregg said.

“By partnering with buymie we are able to offer express delivery in more locations more quickly, without the need to implement new technology, infrastructure or cause disruption to our store teams.”

Buymie co-founder and chief executive Devan Hughes added: “With the impact of Covid-19 and the acceleration of online adoption, speedy grocery delivery has become a must-win channel.”

“Today, we are thrilled to be not only launching this partnership with Asda, but also the launch of an entirely new “powered by” enterprise technology.”

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