Sainsbury’s gets personal with launch of tailored My Nectar Prices
Sainsbury’s is launching a new way for customers to save money on their grocery shopping. with a new Nectar app from Wednesday 22nd September.
By using the Nectar app, customers can get lower prices on a selection of around 10 key products picked just for them. Sainsbury’s uses data to decide which products to put in each customer’s My Nectar Prices. Both branded and Sainsbury’s own-brand products will be included and the list will be updated regularly to make sure it’s tailored to the tastes of the individual customer, bringing them great value across a range of grocery categories and everyday food. Customers will find My Nectar Prices in addition to all the other Nectar points offers already available in the app.
The launch comes in response to more customers choosing digital ways to shop in-store. Sainsbury’s recently reached a milestone with eight million customers now registered with Nectar’s digital app. The pandemic has also seen more customers turning to SmartShop to reduce contact while shopping in-store. SmartShop sales were up 173% in the last financial year and in supermarkets with handsets, 30% of all sales were through SmartShop, more than double the level last year at 14%.
The launch demonstrates Sainsbury’s strategy to focus more on bringing customers consistently good value all year-round, rather than only running temporary Nectar promotions that typically benefit a small number of shoppers. By making the Nectar programme digital, Sainsbury’s will make things simpler and more rewarding for customers. Offers will all be in one place and can be quickly and easily updated to make sure they are relevant to each customer and delivering great value.
Mark Given, Sainsbury’s Chief Marketing Officer, said: “Our customers are at the heart of every decision we make. With more and more of them choosing to shop digitally, My Nectar Prices is designed to bring them the best prices on their favourite products. This is a really exciting step on in our plans to personalise loyalty and really reward customers with consistently great value. We will be listening closely to their feedback before bringing My Nectar Prices to other channels and launching more exciting and engaging ways to shop in our stores.”
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