Asda confirms convenience store rollouts into petrol stations
Asda has announced significant plans to expand in the convenience market by partnering with EG Group to launch 28 new Asda On the Move stores this year, up to 200 sites next year and the ambition to roll out further stores in 2023.
The launch follows the successful trial of five Asda On the Move stores, which have opened on EG Group forecourt sites since last October, as part of the supermarket’s partnerships strategy to help customers complete more shopping missions in one location.
The Asda On the Move sites will be opened on sites owned by brothers Mohsin and Zuber Issa, who bought the supermarket from US retailer Walmart via their EG Group a year ago for £6.8billion.
Bosses unveiled the details to investors on Friday as part of a quarterly update.
Each site will be up to 3,000 square foot in size and stock up to 2,500 products, including a selection of Asda’s premium ‘Extra Special’ range and a more extensive range of fresh produce and chilled lines than is traditionally found on fuel forecourts. They will also include foodservice offerings from EG Group and their partner brands such as Greggs and Subway.
Mohsin and Zuber Issa said: “Our plans to rollout Asda On the Move will bring Asda to new customers, enabling them to pick up food-to-go, essentials for an evening meal, or treat themselves to premium Extra Special products from a range of convenient locations.
“We continue to see significant opportunities to drive innovation across the business and we look forward to working with the Asda team to execute our growth strategy.”
