Aldi ends partnership with Deliveroo
Aldi is dropping grocery deliveries via Deliveroo to focus on its own home shopping service as consumers return to stores in greater numbers.
About 100 of the German retailer’s 950 UK stores offered grocery orders and home deliveries through Deliveroo during the pandemic when shoppers increasingly chose to shop online.
Aldi’s move marks a first shift away from food delivery, which is seen as less profitable, particularly for low-cost retailers whose business model is based around saving costs through simplicity and efficiency. It comes after a strong Christmas for the retailer and grocers in general, helped by fears of the Omicron variant, which dampened desire for eating out at restaurants, cafes and pubs.
An Aldi spokesperson said: “We have decided to end our trial with Deliveroo to focus on our click-and-collect service, which remains on offer at more than 200 of our stores nationwide.”
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