Nectar launch enables customers to donate points to charity
Sainsbury’s has announced that Nectar cardholders can now donate points to help support UK charities of their choice, thanks to its new Nectar Donate scheme.
Nectar Donate is a new partnership with the UK crowdfunding platform, Crowdfunder, where customers can donate points to their charity of choice through the Nectar app from 24 January.
Subscribe to TRBCustomers have the option to donate a minimum of 200 Nectar points (the equivalent of £1) to a local charity or a larger national charity.
The points are converted into funding directly into the pockets of the chosen charitable organisation where the customers will be kept updated on their donation and how it helped support and made a difference.
All charities participating in Nectar Donate are eligible for donations from £250 million worth of points across Nectar’s 18 million UK members.
“We’re proud to have teamed up with Crowdfunder to launch Nectar Donate, a new and simple way for customers to support the charities and causes that they really care about with their Nectar points,” Nectar head of loyalty and CRM Alex Naisby said.
“Our customers have always been extremely generous whenever we have run charity donation campaigns in the past and we know that many of them are interested in supporting local charities. “So, whether it’s donating those forgotten points or a bank of saved up points, we’re making it even easier for customers to turn their Nectar points into positivity.”
Simon Deverell, Founder and Creative Director at Crowdfunder said: “Nectar Donate gives charities the opportunity to benefit from Nectar customers donating their points to good causes. At a time when charities have suffered massively due to the pandemic and donors have felt the pinch, this amazing partnership creates an entirely new way for people to give to, and fundraise for, the causes they care about. We’re really excited about this revolutionary new approach to charitable giving and we’re so pleased to add this innovation to our suite of products.”
Nectar Donate is available on the Nectar digital app and will be displayed in the same way as all other partner offers. All customers will need to do is create an account with Crowdfunder, link their Nectar account and they will then be able to donate to their chosen cause from those charities available.
