Iceland Foods to open first store in Alderney with Alliance partnership
Iceland is expanding its Channel Islands presence with the opening of its first store in Alderney.
To be launched in partnership with Alliance, the new shop at The Crusher Site will officially open on 6 October.
The store will stock Iceland’s most popular and exclusive brands, including Harry Ramsden’s, Cathedral City and TGI Fridays.
Subscribe to TRBThe move marks the latest chapter in Iceland’s growing partnership with Alliance, the independent retailer operating across the Channel Islands. Since the partnership began in November 2024, the two businesses have expanded Iceland’s footprint across the islands, including the launch of the first Food Warehouse store outside mainland UK in Guernsey last year.
Justin Addison, Iceland Foods international and partnerships director at Iceland Foods, said: “The opening of our first store in Alderney is an exciting milestone for Iceland and demonstrates our commitment to bringing our popular product range and great value to more communities across the Channel Islands.
“Working alongside our trusted partner Alliance, we’re delighted to create new jobs locally and offer Alderney residents access to the products and brands our customers know and love.”
Keiran Poole, operations director of Alliance said: “We’re very pleased to be working with Iceland Foods to open a new store in Alderney. Together, we’re making it easier than ever for households across the Channel Islands to access Iceland’s fantastic range, from exclusive brands and everyday essentials to the great value and choice the brand is known for.”
