Very Media Group strengthens leadership team with appointment of Paul Stafford
The Very Group’s Very Media Group has bolstered its senior leadership team with the appointment of Paul Stafford as head of retail media.
With over 18 years of experience in brand and digital marketing as well as retail media, Stafford will be responsible for driving Very Media Group’s next stage of growth. This will include shaping the retail media network’s long-term strategy, enhancing pre-existing relationships with brands, and establishing new strategic partnerships.
Stafford previously served as head of retail media at Superdrug where he played an integral role in launching its Optimo retail media network.
Launched in partnership with SMG in 2024, Very Media Group brings together the online retailer’s in-house creative capabilities and combination of personal, shopping and financial data to create insights-led campaigns for some of the biggest household brands.
Subscribe to TRBJessica Myers, chief customer officer at The Very Group, said: “We’ve been operating the retail media space for over 12 years, so we’re building on strong foundations. he appointment of Paul comes at an exciting time.
“Not only will he bolster our senior leadership team to take Very Media Group to new heights, but he’ll be working closely with our outstanding team to offer brand partners even more success in their campaigns through our new enhanced first party data solution, Very iD.
“I can’t wait to see how Paul’s experience and strategic thinking, combined with this new offering, will help us achieve our ambition.”
