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Very.co.uk has launched a new Christmas campaign as part of its new brand platform, ‘Life is this Very moment’. Created by Grey London, the campaign features… View Article

GENERAL MERCHANDISE NEWS

Very launches Christmas campaign

2 November, 2020 | by Angela Beevers

Very.co.uk has launched a new Christmas campaign as part of its new brand platform, ‘Life is this Very moment’.

Created by Grey London, the campaign features a 90 second TV advert that encourages the public to embrace all the festive moments in the run-up to Christmas instead of focusing on a clichéd portrayal of the day itself.

Carly O’Brien, chief marketing officer at The Very Group, said “It is great to see our new brand platform, ‘Life is this Very moment’, brought to life for Christmas with a truly uplifting campaign that we believe our customers can relate to. It is a celebration of every single moment in the countdown to December 25^th and it goes beyond the festive celebration, which we know might not be the same this year.”