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Unit X gallery concept launches in Seven Dials

The Unit London gallery has opened a new experience-led concept called Unit X in London’s Seven Dials. The space is housed in a 5,498 square foot former… View Article

GENERAL MERCHANDISE

Unit X gallery concept launches in Seven Dials

The Unit London gallery has opened a new experience-led concept called Unit X in London’s Seven Dials.

The space is housed in a 5,498 square foot former horse stables site and courtyard at 40 Earlham Street and will aim to offer visitors a fresh perspective on art through immersive events, cutting-end collaborations, and a roster of exhibitions.

Called ‘Super Disco Disco Breakin’, the inaugural Unit X exhibition is by Los Angeles-based artist Liz Markusl. Following exhibitions in Europe and America, the show will be the first-ever solo Liz Markus exhibition in the UK and will run from 22 September to 23 October.

Joe Kennedy, co-founder of Unit London, said: “We could think of no better way launch our debut concept than with Liz Markus’ coveted T-Rex paintings, marking another UK debut that is facilitating the artist’s solo debut in the UK. It is great to also be returning to the precinct in which we launched our brand initially, and we are confident from experience that Seven Dials is committed to supporting our innovative and entrepreneurial values as we unveil our new and exciting interdisciplinary concept.”

The launch of Unit X follows the reopening of Seven Dials Market in early August and coincides with the unveiling of Seven Dials’ new collaboration with artist and fashion designer Dame Zandra Rhodes on some colourful artwork for the area’s streets.

Samantha Bain-Mollison, retail director at Shaftesbury, said: “Much of our forward-thinking strategy is based around experience, and it’s something which people are craving more than ever in the post-lockdown London.  In line with Seven Dials’ new timed road closures and art-based installations throughout the seven streets, Unit X adds yet another compelling offering for visitors as they return safely to our curated central London village precinct. The unique concept is testament to the creative drive within our portfolio as well as how we nurture emerging brands with an innovative and entrepreneurial flare.”

 

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