Tinyme opens first UK production hub
Australian online retailer Tinyme is setting up its first UK production hub in Leamington Spa.
The Melbourne-based company sells a range of personalised products for kids including name labels, jigsaw puzzles, drink bottles, rucksacks and books. The business won the online retailer of the year award at the Australian Online Retail Industry Awards in 2019 and 2020, and was inducted into the awards’ hall of fame a year later.
After being advised by ehB Reeves, Tinyme has taken a seven-year lease on 6,076 square feet of premises in the town’s Hermes Close on the Tachbrook Business Park.
Mike Wilson founded the company in his spare bedroom 16 years ago and has since been joined by partners Nick McLennan and Ben Hare.
Hare said: “Our business has grown to 65 employees in Australia and launched in the UK in 2011 with a dedicated website and an office in Birmingham in 2012.
“We’ve grown our UK business to the extent that we’re ready to open a manufacturing facility here. As we offer made-to-order products, it means we are closer to market and can ship faster and more cheaply to our customers, giving a much more responsive offering and a better customer experience.”
Tinyme products will be produced alongside the company’s new Opiqo brand, which offers personalised homewares which are also made to order.
Simon Hain, director of ehB Reeves, said: “Tinyme’s directors flew to the UK from Melbourne to look for a production base and after visiting Northampton, Coventry and Birmingham, they settled on Leamington.
“Tinyme is a proven success story both down under and in the UK and we wish them every success as they grow their operation here in Warwickshire.”
