Studio becomes lead sponsor of In for a Penny
Online value retailer Studio.co.uk has become the lead sponsor of ITV’s on-the-street game show In for a Penny which will be returning to screens on 17 April.
The family-friendly programme surprises members of the public who then partake in silly games. New games introduced for this series will include “Pet Bet” in which the contestants are joined by their dogs to be in with a chance to win £100, and “Sausage Roll”where teams of two try to roll a sausage roll across their partner’s body without using their hands.
Chris Chalmers, marketing director of Studio.co.uk, said: “ITV’s In for a Penny is a much-needed dose of fun and escapism for families across the UK on a Saturday evening. Given our strong heritage in family-focussed value products, this sponsorship is a great opportunity to increase consumer engagement with our brand. As with Studio.co.uk, the show has something for the whole family and with much of it taking place live, it really is a fun show for families to enjoy together.”
People watching the show will also be able to win a prize as Studio.co.uk is launching a prize draw on 17 April to giveaway £1,000 to spend with the retailer. Dedicated In for a Penny content will also take centre stage across Studio.co.uk’s own digital and social platforms.
Jason Spencer, business development director at ITV, said: “We are delighted to have Studio on board to help us bring laughter to the UK’s lounges this April with the new series of In for a Penny, building on our previous partnerships. After everything families have been through this past year, they deserve good fun, easy watching entertainment.”
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