Sovereign Centros celebrates Rituals openings at two UK destinations
Sovereign Centros has announced that Rituals has opened stores at two of its managed assets: Festival Place in Basingstoke and Merry Hill in the West Midlands.
In addition to selling the skincare brand’s collection of body care, home fragrance, and skin care products, the Festival Place and Merry Hill units also have refillable products, in line with the organisation’s B-Corp certification.
At Festival Place, Rituals has opened a 3,300 square foot space adjacent to EE and opposite Miniso, which recently celebrated one year of trading at the top 25 UK destination.
Meanwhile, the 2,000 square foot Merry Hill store is situated amongst the destination’s luxury watch and jewellery brands in a former Phase Eight unit after the womenswear retailer upsized into a new space last year.
Jack Gordon, senior asset manager at Sovereign Centros, said: “With Rituals now open at Festival Place and Merry Hill, visitors from across the south east and West Midlands have new opportunities to shop their great array of luxury goods, within two of the UK’s leading retail and leisure destinations.
“Securing a brand like Rituals at both destinations showcases the value we place on partnering with retailers, helping them to achieve their vision and supporting their growth in locations that match their aspirational demographic. They add a unique, luxury shopping environment wherever they are, so it’s fantastic for Festival Place’s and Merry Hill’s visitors to now be able to experience that.”
This news comes as Merry Hill and Festival Place have reported significant performance improvements over the course of 2023 with sales and footfall increases significantly above UK benchmark figures.