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Shop Direct rebrands as The Very Group

Shop Direct has rebranded as The Very Group as it looks to bring its name and identity in line with its flagship brand, Very. The company… View Article

GENERAL MERCHANDISE

Shop Direct rebrands as The Very Group

Shop Direct has rebranded as The Very Group as it looks to bring its name and identity in line with its flagship brand, Very.

The company said the initiative will support a recruitment drive over the next two years for 150 new data and technology roles.

The Very Group will also be taking on “hundreds more” extra staff members to work at its new fulfilment centre in the East Midlands which will become operational later this year.

Henry Birch, group chief executive at The Very Group, said the company wants to be the number one destination for shoppers who value flexible ways to pay. 

He added: “I’m hugely proud to introduce The Very Group. This rebrand builds on over 100 years of history during which time we’ve gone from catalogues to bricks to clicks to mobile. We’ve always had a passion for reinvention and becoming The Very Group is another important part of our story.”

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