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Topshop and Topman join Shop Direct’s portfolio of brands

Topshop and Topman have joined Shop Direct’s portfolio of more than 500 fashion brands. The news means that Shop Direct has become the first UK retailer… View Article

FASHION

Topshop and Topman join Shop Direct’s portfolio of brands

Topshop and Topman have joined Shop Direct’s portfolio of more than 500 fashion brands.

The news means that Shop Direct has become the first UK retailer outside of Arcadia Group to stock Topshop Beauty products.

Shop Direct’s retail brands Very and Littlewoods will offer around 500 Topshop product lines spanning the clothing, footwear, accessories, maternity, petite and tall categories.

In addition, the Topshop Beauty collection will include more than 200 product options such as lipsticks, eyeshadows, highlighters and nail polishes.

Shop Direct has been stocking a number of other Arcadia brands for some time including Wallis, Evans and Miss Selfridge. It will also be launching Arcadia’s Burton and Dorothy Perkins ranges on its websites on 9 September.

Fashion remains one of Shop Direct’s biggest product categories, with clothing and footwear accounting for more than a third of the retail sales mix in the year to June 2018.

Sam Perkins, managing director of retail at Shop Direct, said:“Topshop and Topman are two of the biggest fashion brands out there. We know our customers will love this new partnership, which builds on our long-term, successful relationship with the Arcadia Group. We believe it’ll attract even more customers to Very and Littlewoods – giving them access to a range of different ways to pay – and open up the Topshop and Topman brands to a whole new group of customers.”

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