Sainsbury’s cuts price of own brand toilet paper
Sainsbury’s is cutting the price of its own brand toilet paper due to the price of pulp falling for the first time in two years.
The supermarket said it wanted to pass the savings directly to customers.
Rhian Bartlett, food commercial director at Sainsbury’s, said: “The rate of grocery price inflation remains at a record high, which is why we are continuing to lower prices wherever we can on the food and household products our customers buy most often.
“After more than two years of inflation on the price of pulp, we are now seeing a decline which is enabling us to pass savings directly on to our customers and reduce the price of our own brand toilet roll.”
Sainsbury’s has added its By Sainsbury’s Super Soft double toilet rolls to its Aldi Price Match campaign for the first time, which means customers will be able to save as much as 11% on the items.
Bartlett added: “We are committed to offering our customers the best possible value so they know that they are getting a great deal on their everyday staples when shopping with us.”
