THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Retail Ecom North
Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Sainsbury’s cuts price of own brand toilet paper

Sainsbury’s is cutting the price of its own brand toilet paper due to the price of pulp falling for the first time in two years. The… View Article

GENERAL MERCHANDISE NEWS

Sainsbury’s cuts price of own brand toilet paper

Sainsbury’s is cutting the price of its own brand toilet paper due to the price of pulp falling for the first time in two years.

The supermarket said it wanted to pass the savings directly to customers.

Rhian Bartlett, food commercial director at Sainsbury’s, said: “The rate of grocery price inflation remains at a record high, which is why we are continuing to lower prices wherever we can on the food and household products our customers buy most often.

“After more than two years of inflation on the price of pulp, we are now seeing a decline which is enabling us to pass savings directly on to our customers and reduce the price of our own brand toilet roll.”

Sainsbury’s has added its By Sainsbury’s Super Soft double toilet rolls to its Aldi Price Match campaign for the first time, which means  customers will be able to save as much as 11% on the items.

Bartlett added: “We are committed to offering our customers the best possible value so they know that they are getting a great deal on their everyday staples when shopping with us.”

Subscribe For Retail News