Sainsbury’s introduces paper packaging for own-brand toilet and kitchen rolls
Sainsbury’s has switched from plastic to paper for its own-brand toilet paper and kitchen towel packaging.
The supermarket said the move will save 485 tonnes of plastic, which is equivalent to over 55 million pieces of plastic a year.
The change has been applied across 27 products, with customers starting to see the change in-store and online from this week. The paper packaging will have rolled out to all lines by February next year and can be recycled at home through kerbside recycling.
Claire Hughes, director of product and innovation at Sainsbury’s, said: “We sell thousands of our own brand toilet tissue and kitchen roll products every week and by switching from plastic to paper on these household staples, we’re able to make a significant impact in reducing plastic. This change alone represents the biggest plastic reduction in our grocery products so far and our customers can expect many more changes to come. Collaborating with our suppliers to develop innovative packaging solutions to reduce plastic is a major key priority for Sainsbury’s, helping us to achieve our ambitious target of increasing recycled content and recyclability.”
Last month, Sainsbury’s became the first UK retailer to swap its plastic babywear hangers to cardboard and also switched its own-brand laundry detergent from plastic to cardboard cartons earlier this year.
