![[ ON DEMAND ] How smart ecommerce bundling and personalisation are redefining retail growth](https://www.theretailbulletin.com/wp-content/uploads/2025/05/anthos-press-may25-2.png)
[ ON DEMAND ] How smart ecommerce bundling and personalisation are redefining retail growth
The days of bundling as a simple discount tactic are over. Retailers today are rethinking bundling as a powerful conversion driver—used not to shift old stock, but to simplify decision-making, grow basket size, and create seamless, relevant shopping journeys.
At the heart of this shift is personalisation. And without it, even the best-designed bundles underperform.
That’s exactly what we unpack in our latest webinar, Turn Browsers into Buyers with Smart Product Bundling, hosted by Athos Commerce in collaboration with MAPP Digital.
Athos Commerce is the technology partner behind leading ecommerce experiences, combining intelligent onsite merchandising, personalised search, and high-performance feed management to help retailers deliver real-time, relevant journeys that convert.
For fashion retailers, the stakes are even higher.
Bundling isn’t just about convenience – it’s about styling, storytelling, and relevance. Customers don’t want to build outfits item by item. They expect curated looks, complementary pieces, and confidence in their purchase decisions. With Athos, fashion brands can deliver bundles that flex with the season, the shopper, and the moment—without sacrificing margin or customer experience.
In the session, we explore:
● Why bundling needs to move beyond “frequently bought together”
● How real-time behavioural data unlocks relevance at scale
● The role of structured product data in smarter recommendations
● What personalisation really looks like in 2025—and how to operationalise it
Whether you’re in fashion, beauty, homeware, or consumer electronics, the message is clear: Relevance wins. And relevance doesn’t happen by accident.
Watch the on-demand webinar here and explore what’s possible with Athos Commerce
