Rolling Stones launch 360° virtual shop experience
Following the opening of their world-first flagship store in London’s Carnaby Street, the Rolling Stones have launched an online shop featuring a 360° virtual experience.
Created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, the RS No. 9 Carnaby website sells an exclusive range of fashion items and accessories for men, women and children as well as a collection of Christmas baubles. The site also offers the visitor a seamless virtual journey through the physical store, including the sound booth room.
Visitors to the site are also given information on the artistic history of the physical store location in Carnaby Street and “insider anecdotes about the architecture and design features”.
John Habbouch, general manager and chief financial officer of Bravado, said: “We are excited to be able to take the brand new RS No. 9 Carnaby store to the world and to allow customers and fans to shop the collection from the comfort of their own homes through an immersive and unique online experience of this exciting retail space.”
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