Rapha appoints Robert Lee as chief creative officer
Cycling clothing brand Rapha has appointed Robert Lee as chief creative officer.
With over two decades of experience in the athletic sector, Lee began his career at Reebok. After joining Adidas in 2008, he successfully led the brand expression and also headed up product design for the training, athletics, sportswear and basketball business units.
At Rapha, Lee will lead the product and brand creative teams, whilst also contributing to brand strategy.
Francois Convercey, chief executive of Rapha, said: “We are truly excited to have Rob join us as Rapha’s chief creative officer. Creativity and design have been central to the Rapha brand since its inception, and Rob will bring his passion for product, culture, and his own rider’s perspective to help us continue to inspire the world to live life by bike.
“We are ambitious about Rapha’s future, and Rob will undoubtedly guide our teams towards a new and very exciting chapter.”
