THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Omni Channel Futures 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Pura secures series A funding

Pura, the eco-friendly baby brand, has received £4.25 million in series A funding in a round led by private equity and investment firm Maven Capital Partners…. View Article

GENERAL MERCHANDISE

Pura secures series A funding

Pura, the eco-friendly baby brand, has received £4.25 million in series A funding in a round led by private equity and investment firm Maven Capital Partners.

The brand was launched 20 months ago by new parents Guy and Abi Fennell as they looked to offer affordable 100% plastic-free baby wipes and eco-friendly nappies.

Established initially as an online business, it will use the new funding to support its expansion into bricks-and-mortar retail which began with its supermarket debut with Asda last month. Pura will also be investing in product innovation with key additions to its eco range planned for this year.

Guy Fennell, chief executive of Pura, said: “Pura started out as a small business with very big ideas and our success in such a short time has demonstrated that we have a viable business model with strong growth potential. The investment is testimony to this.

“Maven expertise will help us scale up to the next level in 2022. Ultimately, the funding will help us make it even easier for parents to make a positive change and switch to baby care that is good for the planet and their baby.”

The transaction with Maven includes £4 million of funding split evenly across the Maven VCTs, NPIF Maven Equity Finance, part of the Northern Powerhouse Investment Fund, and Maven Investor Partners, Maven’s high net worth investment syndicate.

James Rosthorn, senior investment manager at Maven, said; “Pura represents an exciting opportunity for our investors to back a high growth ESG brand with strong environmental credentials and one which has developed an innovative range of products for both consumers and large retailers.

“The business has built up scale in a short period of time, by an experienced and credible management team, who have personally invested significant sums into the company. Given the quality of the business and the wider macro sentiment around environmental and sustainable brands, we see significant growth potential for Pura over the coming years.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

THE NEXT EVENT

See all upcoming events

LATEST VIDEO

UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON
UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON

Watch video >