THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Retail Marketplace Strategy 2023
Omni Channel Futures 2023
Retail HR Central
Digital Transformation Strategy 2023
Customer Engagement Strategy 2023
Retail HR 2023
THE Retail Conference 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Press Release: MarTech Mention Me secures $25m in Series B funding round

The customer advocacy platform will use the funding to fuel international expansion and product development. Mention Me, the customer advocacy platform, has secured a $25m Series… View Article

RETAIL SOLUTIONS

Press Release: MarTech Mention Me secures $25m in Series B funding round

The customer advocacy platform will use the funding to fuel international expansion and product development.

Mention Me, the customer advocacy platform, has secured a $25m Series B round, led by Octopus Ventures. Lead investor from the prior round Eight Roads Ventures also participated.

The London-based scale-up helps businesses turn referrals into a strategic channel for acquiring high-quality customers, while gathering valuable first-party data that amplifies wider marketing activity.

Mention Me will use the funds to support its vision to make every brand think advocacy-first by expanding into the US, investing in its partner network (which includes Klaviyo, TrustPilot, Ometria and SAP) and developing its product offering. This includes further development of Mention Me’s approach to applying AI and machine-learning to referral data, so brands can more effectively identify their biggest fans and optimise the wider customer experience to drive customer advocacy.

The platform’s unique Referral Engineering® technology has already delivered more than 4.5 million referrals totalling more than USD $1.5 billion in revenue for clients globally. Sports brand Puma, international franchise Pret a Manger, InsurTech unicorn Bought By Many, Europe’s leading online florist Bloom & Wild and international fashion retailer ASOS are among its 450-strong client base.

The funding will also be used to grow the team following a series of senior hires. This includes Roy Robinson from Boxever as CPO to lead product development, Ash Rama, previously at Trustpilot, as VP People and Rebecca Hooley joining from private equity firm Livingbridge as CFO.

Andy Cockburn, CEO and Co-Founder of Mention Me said: “With third-party data disappearing, paid social delivering diminishing returns and consumers increasingly overwhelmed by endless brand advertising, our technology puts advocacy at the heart of marketing to reconnect marketers and consumers. The most successful brands are realising how this can drive growth, increasing customer acquisition and returns across the marketing activity spectrum.”

“Our new funds will help us to transform the marketing landscape. We’ll be expanding our offering and presence to enable all businesses to harness the exponential power of their fans, inspiring every CEO and CMO to think advocacy-first.”

Octopus Ventures Principal Uthish Ranjan, who will join Mention Me’s board, commented, “Mention Me’s pioneering approach to customer advocacy and impressive growth trajectory is creating a new strategic channel of marketing technology. We believe the team is well positioned to accelerate its growth in the changing world of marketing, and we look forward to supporting its international expansion.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News