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Poundland implements range of price reductions

Poundland has reduced the price of some big-selling branded items, many of which are back to a £1 price point. Dubbed ‘Operation Sell for Less’, the… View Article

GENERAL MERCHANDISE NEWS

Poundland implements range of price reductions

Poundland has reduced the price of some big-selling branded items, many of which are back to a £1 price point.

Dubbed ‘Operation Sell for Less’, the move will see the reductions being applied across Poundland stores this morning as the retailer passes on the benefit of lower costs to customers.

Examples of items falling from £1.25 to £1.00 include Dettol surface wipes, Harpic cleaning gels, Johnsons cotton buds, Nivea shower creams and Lynx deodorant.

In addition, six-pack Seabrooks, Cheetos and Smiths crisps will come down from £1.50 to £1.00 and one litre bottles of Coca-Cola will be reduced from £1.65 to £1.

Poundland has also cut the price of a number of big-selling items to below £1. Pot Noodles are being reduced from £1.00 to 85p, Disney baby wipes from £1 to 75p, and various Bodyform lines from £1 to 85p.

Tim Bettley, Poundland’s trading director, said: “We’ve worked hard since the beginning of the cost-of-living crisis to maintain our promise of amazing value to customers – and our consistent, steady growth shows they’ve noticed. But we also know the pressures are still real.

“We know that discounters like us passing on cost savings quickly, can help lower prices right across the market and drive inflation down faster.

“We’re committed to that mission of delivering amazing value – and it we know how much that matters to our customers.”

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