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Poundland accelerates store revamp plans

Poundland is accelerating its ‘Project Diamond’ programme which will bring new ranges to between 275 and 300 further stores between now and autumn 2023.  The retailer… View Article

GENERAL MERCHANDISE

Poundland accelerates store revamp plans

Poundland is accelerating its ‘Project Diamond’ programme which will bring new ranges to between 275 and 300 further stores between now and autumn 2023. 

The retailer has already revamped over 350 shops under the scheme in the last three years as part of plans to extend its chilled and frozen food offering, PEP&CO clothing and home departments to more stores.

The revamps are now being stepped up to enable almost all of Poundland’s UK locations to stock new and extended ranges by the end of September 2023.  

In August, Poundland said it would be opening, relocating or extending up to 25 new stores by the end of this year. The next in line include Port Glasgow, Bloxwich, Swiss Cottage, Perth St Catherine’s and Morecambe, although more will come throughout November and December. Recent openings include Broadstairs, Inverness, Aberdeen, Whitechapel, Bradford Forster Square and Speke. 

Meanwhile, December will see the retailer launch two supersize stores through an extension at Denton Crown Point Shopping Park in Manchester and a new store at Peterborough’s Brotherhood Retail Park. The shops will span around 18,000 square feet.

Poundland will unveil its store opening plans for 2023 early next year. 

Tim Bettley, Poundland’s commercial director, said: “Our ambition is to offer more value in more places through opening relocating and extending new stores and accelerating the rollout of Project Diamond so that customers can find more of what they need close to home. 

“We’re working hard to extend our ranges in new categories such as chilled and frozen food and clothing and to constantly select the items that give customers value for money at a time when they need it the most.”   

To help customers struggling with the cost of living, Diamond Poundland stores will offer a value meal deal for £2.50. This will include a selection of sandwiches, snacks and drinks.   

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