Pets at Home to donate £100,000 to WWF to support Australian bushfires work
Pets at Home has pledged to donate £100,000 to the Worldwide Fund for Nature to support the organisation’s efforts with the Australian bushfires.
The funds will be donated through the retailer’s Lifelines scheme which is part of its VIP loyalty programme. The scheme enables customers to earn money for good causes when purchasing items in-store or using the retailer’s grooming salons or Vets4Pets veterinary practices.
The donation will be used to restore habitats, give emergency care to injured animals, and protect existing wildlife.
Peter Pritchard, Pets at Home group chief executive, said: “We’re grateful for all of our customers and clients and the Lifelines that they generate through choosing to spend their hard-earned money with us – whether that be in our stores, our grooming salons or Vets4Pets, so we can all be proud of this donation.
“We hope that this donation will make a positive difference to the lives of many animals in the affected areas of Australia.”
Hear Peter Pritchard speak at Retail Bulletin’s Omnichannel Futures Conference on 5 February. A must-attend event for anyone working in a senior retail role, tickets are available at a half price discounted rate for Retail Bulletin readers which means you can attend for just £125. Register now using the discount code RETAILER50.
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