Pets at Home invests in Project Blu
Pets at Home has invested in Project Blu, the eco-conscious supplier of branded pet accessories.
The move means that Pets at Home will be the first UK retailer to offer Project Blu’s full product range, which will be available across 457 Pets at Home stores and online from early July.
The investment also includes a commercial partnership agreement on the design and manufacture of sustainable pet care products.
David Robinson, chief operating officer at Pets at Home, said: “This partnership is an important step in our mission to become the world’s most sustainable pet care business, and we are hugely excited to be working with Project Blu to broaden our sustainable offering to our customers and their pets. This agreement demonstrates a continuing commitment to our social value strategy and importantly creates further opportunities for additional sustainability initiatives in a rapidly growing segment of the market.”
Founded in Wales in 2019, Project Blu uses manufacturing processes that transform polluting materials into premium quality accessories such as beds, collars and leashes. Its range includes vegan leather products made from discarded apple skins which reduce carbon emissions by 99% compared to traditional leather.
Geryn Evans, chief executive of Project Blu, said: “We are delighted that Pets at Home is aligned to our mission of making environmentally friendly pet accessories and excited to see our products readily available across the UK. Our business was established to address an important gap in the market, with strong demand for our products clearly demonstrating an interest in products that are great for both their pets and the planet.”
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