M&S unveils revamped Oxford Street flagship after renewal
M&S has officially opened its refurbished London Pantheon store as part of its renewal and rotation programme to ensure it has the “right stores in the right places”.
The transformed flagship on Oxford Street now offers M&S food, fashion, home and beauty products across four floors and almost 100,000 square feet of space.
Subscribe to TRBThe fashion, home and beauty floors have been completely renewed with a new R&D concept that will act as a blueprint for future stores. M&S said it will use the store to test and learn, allowing it to roll out successful features to its wider estate over time.
Key features include a new bespoke suiting offer where customers can create a made-to-order suit in-store, a dedicated Body Shop lingerie room, a babywear room, and a beauty hall offering M&S ranges and third-party brands, including K-beauty.
Stuart Machin, M&S chief executive, said: “In 2019, we built the blueprint to modernise our food business, with a new food format designed to capture the soul of a fresh market. We started at Clapham St John’s Road and have renewed 160 of our food stores since then, including here at Pantheon.
“Now we’re taking that same approach into fashion, home and beauty. Pantheon on Oxford Street, where we’ve had a store since 1938, is our first full-line flagship and our R&D store for fashion, home and beauty.
“It’s where we’re testing how we make shopping our ranges easier, more curated and more inspiring, from clearer product moments to how the store looks and feels overall.”
Pantheon is one of six shops M&S is renewing in the capital this financial year in addition to opening four new stores. It is also planning, two new full-line stores, 18 new food stores, four extensions and a number of renewals across the UK,
Machin said: “It’s a good example of our strategy to protect the magic and modernise the rest, holding on to the quality, style and value people know and trust us for, while making the experience more modern.
