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Moonpig aims to be ‘home of gaming’ for birthdays

Moonpig, the online greeting card and gifting retailer, has moved further into the gaming space as it looks to become the ‘home of gaming’ for birthdays…. View Article

GENERAL MERCHANDISE NEWS

Moonpig aims to be ‘home of gaming’ for birthdays

Moonpig, the online greeting card and gifting retailer, has moved further into the gaming space as it looks to become the ‘home of gaming’ for birthdays.

The move follows the success of a first partnership with Nintendo back in September which has prompted Moonpig to extend the offering.

In addition to Nintendo, the retailer has built a range based on licensing partnerships with other flagship brands such as Pokemon, Sonic the Hedgehog, SEGA, Warhammer and Marvel Gameverse and is actively recruiting more.

David Rimmer, commercial director at Moonpig, said: “Gaming represents a huge opportunity for us at Moonpig and with incredible household brands – like Nintendo – on board, we’ve only just begun the journey to become the ultimate destination for birthday presents for every gaming fan. Our ambition is to have a brilliant range of cards that fans can’t find anywhere else and offer matching gifts for the perfect bundle.” –

The retailer has now launched the next stage of the gaming campaign with a bespoke site and a number of competitions and giveaways on social media.

Victoria Connor, licensing executive at Moonpig, said:“ We know how passionate people are about gaming and we’re looking forward to extending the licensed range  for cards as well as gifting with more gaming favourite brands.”

 

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