Hunter launches new campaign with Gaming influencers
British heritage brand Hunter recently debuted their new collection campaign which looks to merge the indoors and outdoors while working with globally recognised gaming stars.
Teaming up with gaming influencers Alhan Gençay and Mia Monaghan, the campaign is an unexpected exploration of the digital and physical world which looks to focus on the label’s Gen-Z consumer while remaining true to their core tenants: nature, creativity, joy and protection.
The campaign, which is promoting Hunter’s Play boot and Play neo boot, explores what “a digital-native experience might look like in the real world, through the eyes of a gamer”.
This includes live-streaming, which takes the viewer to a real-life stream or a ‘choose your player’ menu, showcasing outdoor characters like ‘birdwatcher’, ‘fisherman’ and ‘forager’.
Blending the worlds of online and #IRL, the campaign features the gamers outside in the British countryside and a new way to ‘play,’ with the strapline “Play boots are made for however you choose to play”.
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