THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
People Matter
Property
Retail Business Strategy
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Retail HR Central
Digital Transformation Strategy 2023
Retail Marketplace Strategy
Retail HR 2023
THE Retail Conference 2023
Customer Engagement Strategy 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Hunter launches new campaign with Gaming influencers

British heritage brand Hunter recently debuted their new collection campaign which looks to merge the indoors and outdoors while working with globally recognised gaming stars. Teaming… View Article

FASHION

Hunter launches new campaign with Gaming influencers

British heritage brand Hunter recently debuted their new collection campaign which looks to merge the indoors and outdoors while working with globally recognised gaming stars.

Teaming up with gaming influencers Alhan Gençay and Mia Monaghan, the campaign is an unexpected exploration of the digital and physical world which looks to focus on the label’s Gen-Z consumer while remaining true to their core tenants: nature, creativity, joy and protection.

The campaign, which is promoting Hunter’s Play boot and Play neo boot, explores what “a digital-native experience might look like in the real world, through the eyes of a gamer”.

This includes live-streaming, which takes the viewer to a real-life stream or a ‘choose your player’ menu, showcasing outdoor characters like ‘birdwatcher’, ‘fisherman’ and ‘forager’.

Blending the worlds of online and #IRL, the campaign features the gamers outside in the British countryside and a new way to ‘play,’ with the strapline “Play boots are made for however you choose to play”.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News