Miniso launches first blue themed store at Bluewater
Miniso has opened its first blue themed store at Kent’s Bluewater Shopping Centre.
Situated on the Lower Thames Walk, opposite Foot Locker, the 2,000 square foot space offers the brand’s best selling products, including blind boxes, plushies, homewares and accessories. The store is also one of the few sites in the UK to stock Miniso’s latest beauty and self-care range, including face masks, hand creams, and lip masks.
In a change from the brand’s signature pink aesthetic, the Bluewater store is decorated in baby blue hues that have been inspired by the Sanrio Cinnamoroll character.
The store is Miniso’s 27th in the UK and follows openings in other shopping centre locations in Westfield Stratford City, Westfield White City, Ealing Broadway Shopping Centre and Brent Cross.
Saad Usman, chief operating officer at Miniso UK, said: “At Mniso, unveiling the first-ever Blue store at Bluewater Shopping Centre marks an exciting new chapter for us. This is our third store opening of 2024, with more to come as we expand our presence across the UK.
“As the very first Miniso store in Kent, we’re thrilled to bring the blue to Bluewater and spread Miniso’s joy to more premier shopping centre destinations. We can’t wait for customers to immerse themselves in this vibrant new space.”
James Waugh, centre director at Bluewater, added: “At Bluewater we strive to offer our guests the best possible shopping experience. We’re delighted to welcome such an innovative brand as Miniso to our retail line-up, we are sure that Miniso will make a great addition to the centre.”
