Marks & Spencer launches new clothing and home campaign
M&S is launching a new campaign for its clothing and home categories that aims to reaffirm its commitment to value.
Called ‘Value You Can Trust’, the campaign will launch on 12 January across all channels and will highlight the retailer’s sharp first price strategy, product innovation and its approach to quality and sourcing standards on some of its best-selling lines.
M&S said the creative features fun, stylised shots of models in dynamic poses wearing products from across key categories spanning jersey and knitwear to underwear, sleepwear and home.
Richard Price, M&S managing director of clothing and home, said: “Now more than ever, customers want to make every penny count and when it comes to clothing and homeware, making every penny count is more than just the product’s price – they also want confidence that it is made well and made to last and offers great versatility. Value You Can Trust is about showcasing what we’ve always done best – it’s an honest campaign that puts value, and our values as a retailer, front and centre, at a time when it really matters to our customers.”
The campaign will run for four weeks through window display takeovers, stores with POS, M&S.com homepage takeovers and across digital, social and email channels. There will also be a two-week media activation across press and digital from 13 January.
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