Mamas & Papas partners with Kit & Kin
High street nursery brand Mamas & Papas has begun offering the Kit & Kin eco range in its standalone stores and online.
Co-founded by former Spice Girl Emma Bunton and Christopher Money in 2017, the range includes eco nappies, biodegradable wipes, nappy sacks and a reusable cloth nappy range, as well as starter kits and bundles for new and expectant parents.
Bunton said: “We are thrilled to announce our eco baby range will now be available at Mamas & Papas stores and online nationwide. With our shared commitments to values such as sustainability and community, the ethos of our brands truly align, making this partnership the perfect fit. It’s such an amazing opportunity for us at Kit & Kin to extend our retail presence, and to reach even more parents up and down the country. I hope they love using our eco-friendly range.”
Other eco brands introduced by Mamas & Papas in the past year have included Plan Toys, Green Toys and Kabode Nursery Bedding. The business has also launched several sustainability initiatives to accelerate its ESG strategy, including a take-back scheme with charity Oxfam, a valet and service offering for pushchairs, and a new financial sponsorship with woodland conservation charity The Woodland Trust.
Nathan Williams, chief executive of Mamas & Papas, said: “Partnering with Kit & Kin underlines our ongoing commitment to expand our eco-friendly product offering for parents, helping them to choose more sustainable and high-quality products. The brand has already seen significant growth within the UK, and we’re excited to be offering their eco-friendly and innovative products in stores as well as online, delivered by the guidance and support of our expert colleagues.”
