Mamas & Papas accelerates international expansion
Mamas & Papas is accelerating its international expansion as it looks to double exports to Central and Eastern Europe over the next 12 months.
With the aim of becoming the “global nursery brand of choice”, the retailer has committed to new overseas partnerships in key markets. It currently has distribution partners and agents in 10 countries including Russia, Poland and the Czech Republic. It is also close to signing a further five agreements in countries on the Balkan peninsula.
In addition to Europe, Mamas & Papas is looking to embark on similar partnerships in the Far East and Middle East.
Mark Saunders, chief executive of Mamas and Papas, said: “Our international strategy is about scaling our presence in new and existing overseas markets at pace but also at low cost, helping us meet an increasing global appetite for our design led products, especially in those territories with increasingly affluent populations.
“Post-Brexit, it’s important that UK firms think globally about their growth and take full advantage of the enduring appeal of British brands. We’re also continuing to expand our presence in our core UK market, both through our online business and our standalone stores and Next concessions.”
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