JD.com launches Joybuy in the UK
China’s JD.com has launched its new Joybuy online shopping destination in the UK, Germany, the Netherlands, France, Belgium and Luxembourg.
Products will range from consumer tech and home appliances to beauty, groceries, homeware and baby essentials.
As a brand-led platform, Joybuy features dedicated stores from the likes of L’Oréal Paris, Braun, Emma, De’Longhi, BRITA, The Pink Stuff, DJI and Bodum, alongside products from Apple, HP, Hisense, LEGO, Lenovo, LG, Nutribullet, Philips, PlayStation, Samsung, Sony, TCL, Xiaomi and more.
Subscribe to TRBJD.com has confirmed that Joybuy will not charge extra “speed fees” for faster delivery. Its Double 11 service, which is free on orders of £29 or more, will guarantee same-day delivery for orders placed before 11am, with next-day delivery for orders placed before 11pm.
The same-day service is currently available to more than 17 million people across Greater London, Birmingham, Leicester, Nottingham, Oxford and Cambridge, with further rollout planned in the coming months. Customers will also have the option to collect their parcels through the Joybuy pick-up service at over 11,000 pick-up points across the UK, which includes more than 400 locker locations.
A spokesperson for Joybuy in the UK said: “The UK and Europe have some of the savviest shoppers in the world, and we’re bringing our decades of retail and logistics experience to the UK and Europe to change the way people shop online for the better.
“By owning the process from the warehouse to the front door, we’re making same-day delivery the new standard. Our investment in the UK and across Europe is focused on ensuring that when a customer clicks ‘buy’, they know the product will be delivered to their door with the quality, speed and reliability they deserve.
“British shoppers have long had to settle for a trade-off between price and speed, often paying a premium to get their orders more quickly. We’re here to change that.
“With Joybuy, same-day delivery isn’t a luxury; it’s our standard for millions of households. By combining competitive prices on trusted brand names with our ‘Double 11’ express delivery, we’re making online shopping more of a joy.
“We’ve built the infrastructure, we’ve partnered with incredible brands, and now we’re ready to show the UK a better way to shop. We will make your shopping more joyful.”
For appliance purchases, Joybuy will offer a ‘one-stop’ service with delivery, installation, disconnection and recycling of the old unit handled in a single visit.
The company’s UK logistics network includes self-operated warehouses in Milton Keynes and Luton.
