JD.com teams up with IKEA China to launch flagship home store
JD.com has teamed up with IKEA China to launch a Scandinavian home and furniture store on its website.
Offering 6,500 products in 168 categories, the JD IKEA flagship also offers Chinese consumers a range of exclusive products such as the BÄSTBOLL gaming chair and MÅLOMRÅDE gaming desk.
Subscribe to TRBJD said the store will deliver an immersive shopping experience powered by its Naked-Eye 3D Solution, Mini Liying. This enables shoppers to see a 3D visualisation of some IKEA products by tilting their mobile phones and without the need to wear glasses or a headset.
JD.com and IKEA are planning to expand the product categories and selections in the future to meet the evolving needs of customers in China.
IKEA will use the nationwide JD Logistics service to fulfil parcels from the flagship store. This will enable IKEA to extend its reach to regions beyond the footprint of its physical stores in China.
Yanzhong Yao, SVP of JD.com and president of JD Retail Appliance and Home, said: “We are thrilled to welcome IKEA to JD.com. This collaboration not only expands our home category brand offerings, but also brings more inspiring and high-quality home shopping options to consumers.”
Pontus Erntell, president & chief sustainability officer at IKEA China, said: ” Since 2018, IKEA China has been steadily expanding our digital presence and strengthening the omnichannel development.
“The launch of IKEA JD flagship store marks another important milestone under our “Growth+” strategy, enabling us to enhance our accessibility to more Chinese families who value quality and service, and further enhance our omni retail ecosystem.”
