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Ikea UK to cut prices of thousands of products

Ikea is cutting the price of thousands of products after it benefited from improvements to purchasing goods costs in 2023. The move follows price reductions across… View Article

GENERAL MERCHANDISE NEWS

Ikea UK to cut prices of thousands of products

Ikea is cutting the price of thousands of products after it benefited from improvements to purchasing goods costs in 2023.

The move follows price reductions across Ikea’s kitchens and accessories ranges when over 1,300 prices were cut in the autumn of last year.

New lower prices will be rolled out on more than 1,500 items from 11 January, with more than 2,500 products in total to be reduced by this spring.

The easing of cost pressures after the Covid-19 pandemic has enabled the retailer to pass £100 million in savings to customers.

Shoppers will see price drops on some of Ikea’s best-selling items in the bedroom, living room, kitchen, children’s, and storage categories.

Michaela Quinlan, chief commercial officer at Ikea UK and Ireland, said: “By reducing the price of thousands of much-loved Ikea products, particularly at a time when cost of living pressures continue to affect so many, we’re staying true to our vision of creating a better everyday life at home.

“Keeping prices as low as possible is in our DNA and it’s a priority for us to do all we can to make our products affordable, sustainable and accessible to as many people as possible.”

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