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Ickle Bubba appoints Ieuan Rowell as managing director

Nursery brand Ickle Bubba has promoted Ieuan Rowell to the position of managing director. Rowell has worked with the business since 2018 when he joined its… View Article

GENERAL MERCHANDISE

Ickle Bubba appoints Ieuan Rowell as managing director

Nursery brand Ickle Bubba has promoted Ieuan Rowell to the position of managing director.

Rowell has worked with the business since 2018 when he joined its board of directors and was subsequently appointed as group chief financial officer. Prior to that, he carved out a career as a global financer at Deloitte before working within business consultancy and as a freelance finance director.

After working alongside Ickle Bubba founder Fran Vaughan for the last five years, Rowell will now lead the company as it looks ahead to growth and expansion within key territories.

Vaughan said: “Back in 2011, my wife, Veronica, and I had this crazy idea to create an all-in-one travel system for new parents that offered great value and style. Fast forward to 2022, the journey from then to where we are now has been incredible. Having propelled a business from the ground up, I feel it is the right time to handover my vision to Ieuan, who I know will bring fresh energy, new leadership and be pivotal to Ickle Bubba’s succession plan.”

Ickle Bubba now has 55 staff across three sites in the UK and China. Sales have more than doubled every year between 2013 and 2021 and the company is forecasting that revenue will reach £18.6 million in the year ending March 2023.

Vaughan said he will now be focusing on helping other entrepreneurs to start or grow their own businesses.

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