Harvey Nichols to unveil transformation of Knightsbridge flagship ground floor
Harvey Nichols is to unveil the first stage of the transformation of its Knightsbridge department store this autumn.
This will include a reimagined ground floor retail experience that the retailer says has been designed to meet the shifting expectations of today’s discerning shopper.
The space will bring together globally recognised designers, emerging talent and one-of-a-kind objects. It will also offer a selection of homeware and gifting items such as artisan candles, sculptural vases, tabletop objects and books-as-art.
Kate Phelan, Harvey Nichols creative director, said: “This is a pivotal moment for Harvey Nichols. The new ground floor is about more than product – it’s a statement of intent. We’re creating an experience that feels relevant, exciting and, above all, individual. This is just the beginning of what’s to come.”
The redesign will include the use of primary colour throughout the space, as well as adaptable, movable fixtures for brand collaborations and seasonal storytelling. It will also include a new installation by artist and designer Gary Card.
While the ground floor windows will be opened to flood the floor with natural light, the corner window at the junction of Knightsbridge and Sloane Street will become a pop-up space.
Julia Goddard, chief executive of Harvey Nichols, said: “Unveiling the first phase in the substantial redevelopment of our Knightsbridge flagship marks an exciting chapter in the evolution of our brand.
“The ground floor will house a global destination for designer and fine jewellery, featuring a curated mix of established and emerging makers alongside exceptional lifestyle and design pieces.
“With the opening up of the windows and a new flexible experiential space, it offers a dynamic platform for unexpected collaborations and unique brand moments.”
