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Hamleys joins line-up at Liverpool ONE

Iconic toy retailer Hamleys has opened a 2,000 square foot store at the Liverpool ONE shopping destination. The shop at 101 Paradise Street features the brand’s latest… View Article

GENERAL MERCHANDISE

Hamleys joins line-up at Liverpool ONE

Iconic toy retailer Hamleys has opened a 2,000 square foot store at the Liverpool ONE shopping destination.

The shop at 101 Paradise Street features the brand’s latest in-store concept that aims to offer an immersive “toy wonderland experience where play takes centre stage”. In addition to stocking traditional and high-tech toys from brands such as Lego, Barbie and Playmobil, the shop will offer toy demonstrations and special in-store appearances.. 

Sumeet Yadav, chief executive of global retail business at Reliance Brands, said: “We are delighted to open at Liverpool One – Hamleys’ 186th store globally and first pop-up. Every year more than 10 million families visit us across the world for a unique Hamleys experience where we bring to life many Worlds of Play. Every visit to Hamleys is a reward in itself, the toy purchase is a bonus for the child. I am sure children will build lasting memories of fun and joy while adults will relive memories of their childhood at Hamleys in Liverpool.”

Other retailers to open stores at  Liverpool ONE recently include cult beauty brand M·A·C Cosmetics and premium British sportswear label Castore.

Alison Clegg, director of asset management at Grosvenor Europe, said: “Hamleys holds a very special, and sometimes nostalgic, meaning for many people, and we’re delighted to bring this joyful experience to Liverpool ONE. The star appeal, calibre and experience of Hamleys will add a new dimension to Paradise Street and to our wider retail offering, which has thrived since reopening in June. Hamleys is an exciting addition for the destination as we continue to drive Liverpool ONE’s momentum towards Christmas.”

 

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