Hamleys and Miniso join line-up at Oxford’s Westgate
Hamleys and Miniso have both joined the line-up at the Westgate retail and leisure destination in Oxford city centre.
The 2,600 square foot Miniso store is the Japanese inspired brand’s fifth shop in the UK as it looks to expand across the country. Located adjacent to Lush and Skechers, the store offers the brand’s full range of lifestyle and toy products..
Saad Usman, finance and operations director at Miniso UK, said: “We believe that the opening of this store in the heart of Oxfordshire is the perfect next step on our journey to have a nationwide presence. We’re committed to contributing to getting the nation restarted after what has been a challenging time for everyone, not only with the investment into our brand-new store, but also the creation of 10-15 new jobs in the local market.”
Meanwhile, the Hamleys store spans 2,745 square feet and is situated on Upper Ground between Moss Bros and Schuh. The new space is home to an “immersive toy wonderland” and will sell a selection of games, puzzles, and arts and crafts from brands such as Lego, Barbie and Playmobil.
Sumeet Yadav, chief executive of Hamleys owner Reliance Brands, said: “We are delighted to open a Hamleys store at Westgate. Every year more than 10 million families visit us across the world for a unique Hamleys experience, where we bring to life many Worlds of Play. I am sure children will build lasting memories of fun and joy while adults will relive memories of their childhood at Hamleys in Oxford.”
Other retailers with a presence at Westgate Oxford include the likes of John Lewis, H&M, Joules, & Other Stories, Gant and Peloton.
Russell Loveland, senior portfolio director for Landsec, said: “We’re always looking for ways to offer our guests the chance to experience different brands that can’t be found elsewhere and these new additions will do just that. Both Hamleys and Miniso will create a sense of fun and wonder at Westgate, bringing with them something unique to the area and in turn helping us to connect with a wider range of guests from across Oxfordshire.”
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